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Books

Read these great books on practical business ideas and personal growth:

  • Guerilla Marketing on the Front Lines by Jay Conrad Levinson and Mitch Meyerson
    Let Deborah Bifulco and 34 other World Class Guerrilla Marketing Coaches Teach You Their Time-tested Tactics and Strategies for Getting New Customers and Turning Them Into Your Most Enthusiastic Fans!

     
  • How to Be a Frugal Millionaire:
    Eight Simple Steps to Creating Personal Wealth

    by Brenda Hendrickson
    Yes, it's true—anyone can become a millionaire. And everyone who reads this book will learn how by following the eight simple steps provided by Brenda Hendrickson, an accountant and tax specialist. In her book, Brenda takes you by the hand so you can learn everything you need to know about becoming a millionaire the frugal way.

     
  • The Lean Startup
    by Eric Ries
    How Today's Entrepreneurs and Executives in large organizations can use continuous innovation to create successful businesses. This author's practical, hands-on viewpoint is a great learning tool for any senior executive in small and large organizations.

     
  • Whos Running Your Business
    by Ed Dolan, Eric Leaman,
    and Mike Marinaccio Ph.D.
    Murray-the main character- is a composite of the thousands of business owners with whom the authors have worked with as Trusted Business Advisors. In this book, the primary goal is to make sure you know who these characters are, recognize their attributes and help you steer your business through bouts with them when they occur. This book is a must read for every enlightened entrepreneur!

 



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The Top Reasons for Business Failures

Every year, thousands of businesses fail. While business failures know no size boundaries, the majority are small businesses. According to data from the Administrative Office of the U.S. Courts, more than 98 percent of businesses that have filed for bankruptcy since 1980 have been small.

When a business fails, it is due to factors that build up over time. Rarely does a problem occur that causes a business to fail suddenly. Most business failures happen because of internal failures, not external factors such as competition or economic conditions.

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